First of all, what is a micro business?

Great question, one that I get asked more often than expected. I mean, it seems fairly apparent - businesses that are run by moonlight, early stage mom and pop stores, and the like. Everyone from the part time Etsy seller, to the eBay superstar, to the 30 employee yoga studio in a downtown metropolis.

Now, I’ve done a bit of marketing and sales in everything from micro, small, to enterprise big box, and everyone’s interested in the same things:

• Acquisition
• Retention
• Upsell

The BRS feature set seeks to distill these three activities down for micro and small business owners, wrap it up in a nifty-and-easy-to-use product, and deliver it in a software-as-a-service package.