Acquisition and coupons
Acquisition is a rather high-minded term for a simple concept - getting people through the door and buying your product or service. Congratulations! You have just “acquired” a new customer.
How will Big Red Switch address acquisition? Email is a great way to reach out to people and get their interest, but often falls short. Coupons belong to a more powerful family of acquisition tools known as incentives. How about if you could email coupons to prospective customers? Now we’re cooking with fire!
Popular coupons include classic hits like: 25% off first purchase, buy one get one free, or free gift with purchase. Sending this out in a targeted email, or offering a map interface where users can see stores offering coupons plotted on a Google map … the possibilities are very compelling. Let’s go!
No Comments Yet