Coupon stigma - from the absurd, insight
Ran across this article on “coupon redemption shame”.
While aspects of the article are certainly absurd, and perhaps - intentionally unintentionally funny:
…being attractive counteracts the negative perceptions of coupon redemption.
… Right, because what’s better than a cheap hot date?
The article does touch on something we do discuss around here, which is effective coupon redemption. How can we make coupons easier to redeem? How can we expose coupon availability to more ‘casual’ coupon prospects? What does that even mean? Hey, sometimes, the only reaction to the absurd is reciprocal absurdity.
Hope that was good for a laugh. Sewiouswy though … we will find ways to make coupons widely available to consumers who might not otherwise look for or redeem coupons. Great acquisition tool, but what about retention?
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