Ran across this article on “coupon redemption shame”.
While aspects of the article are certainly absurd, and perhaps - intentionally unintentionally funny:
…being attractive counteracts the negative perceptions of coupon redemption.
… Right, because what’s better than a cheap hot date?
The article does touch on something we do discuss around here, which is effective coupon redemption. How can [...]
Acquisition is a rather high-minded term for a simple concept - getting people through the door and buying your product or service. Congratulations! You have just “acquired” a new customer.
How will Big Red Switch address acquisition? Email is a great way to reach out to people and get their interest, but often falls short. Coupons [...]
A lot of people ask me how our application is different from Yelp, or setting up a Facebook or Ning page for their business.
I would say that those activities fall under the “promotion” umbrella - prospects are drawn in to your network, and provide reviews or other artifacts that serve to maintain your business profile.
Our [...]
First of all, what is a micro business?
Great question, one that I get asked more often than expected. I mean, it seems fairly apparent - businesses that are run by moonlight, early stage mom and pop stores, and the like. Everyone from the part time Etsy seller, to the eBay superstar, to the 30 employee [...]
We promise, it’s not the fart button …